The kids are going back to school and the parents are headed to your store. It’s the perfect opportunity to optimize your merchandising tactics to increase profits! Cross-selling merchandise is a great way to leverage your beautiful and creative displays, to expose your product portfolio and boost sales in your store in the process. The purpose of cross-selling merchandise is to maximize your customers’ shopping experiences in your store and to make sure they have everything they’ll need/want to use the products. For example, Ann Hager from Mulberry Market in Colts Neck, NJ, paired a Paparte wine glass with other wine products. To begin cross-merchandising, Ann says that you need to have a “
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